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Have you been tasked with driving your organisation’s new website development project? Whether you’re in the B2B or B2C space, getting it right is more important than ever. Your website needs to effectively attract, engage and convert your audience.
How do you ensure the new website you launch today will be functional and effective for years to come - for those who need to manage it, while continuing to deliver exceptional customer experiences?
As part of your overall website redesign strategy, you need to carefully consider your the following. Here are seven key steps during the website development process to keep in mind so you can successfully future proof your website experience and ensure you achieve a positive ROI on your investment.
1 . Find the right web CMS
Often times, organisations will focus on finding a vendor or agency to assist with their needs. However, the underlying content management system (CMS) platform which is used to manage your website, should also be a key focus. Remember, once your vendor or agency delivers your shiny new website, you and your team will need to manage it moving forward. Ask yourself:
If your website CMS isn’t easy to update and publishers need to jump through hoops to publish content, you’ll likely end up with a website full of outdated information.
2. Find the right vendor or agency
Identifying the right website development company involves understanding how they can can help to build a great website that meets your current needs, as well how they will work with you to meet your future needs. Look at:
The best websites will evolve according to your audience and business needs. It’s important that your agency or vendor can continue supporting you throughout the project and beyond.
3. Focus on access and usability
Any website design company worth their salt will be factoring usability right into their web solutions, so ensure that your chosen website developer has considered the following:
If possible, conduct user testing with key target audiences and let them guide your final website structure and layout. You might think content is well-structured, however, someone unfamiliar with the website could think otherwise! Ask them if they can easily identify the purpose of a page and the main CTA. You can get them to perform specific tasks or find certain information, and then take note whether they can do so easily.
4. Get your technical SEO right
Content may be king, but if your website isn’t set up to put its best foot forward to both attract visitors, then all your efforts would have gone to waste. When your website is optimised for technical SEO, it not puts it in the best position to rank well in the search engines, but offers a better user experience for your audience and encourages them to keep exploring your site. Here's some areas to consider when it comes to technical SEO.
5. Consider future functionality
Before you decide on a website development company, it’s worth considering in detail the features and functions your website will need in at least the next five years.
This could include anything from events management to online forms and payments, to customer login areas or even separate websites or micro-sites. Not sure where to start? A reputable website development team will be able to ask you the right questions about necessary functionality.
You’ll also want to be able to add and integrate functionality as needed. When speaking with vendors, be sure to ask whether their solution would allow your developers to add in new functionality with free API access.
6. Consider how you can personalise the website experience
In a study by Evergage, 88% of marketers reported a measurable lift in business results and 63% reported increased conversion rates from personalised website marketing strategies.
What this personalisation looks like for your website will depend on your objectives, however you can tailor the web experience based on a number of factors including:
• Referral source
• Website behaviour
• Stage in the buying journey.
For example, you might choose to offer different landing pages for users who came from a social media post to those who came from a paid Google Ads link. Alternatively, your website could have a log in section where users will see highly tailored dyanmic content personalisation based on their past website behaviour.
7. Approach website trends with caution
Website design has seen a number of trends over the years – flashing text, flat design, overused stock images and endless popups – and there’s no doubt more trends on the horizon. Any quality website development company will take these into consideration to ensure you design a modern website that audiences expect to receive. However, the focus will always be on designing with user experience in mind to guide the user effectively. Your website will load faster and your user experience will be vastly improved with a sleek, streamlined design, which will look great for years to come.
Website Development Company choice should be made carefully who can give you best results in quick time. If you would like help and guidance with your web design, then you can contact us on +91 98716 88800 or if you prefer to, via email at firstname.lastname@example.org
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Hopefully these tips will help you. Give us, Web Development Company in Delhi, shoutback, if you use them or have some other ideas to share.