7 Best Keyword Research Tools

If you want to do effective keyword research, find the best keywords and improve the SEO of your website, you need to use the best tools. But with new tools, new algorithms, and new contests coming out every day, how do you know which ones are right for you?

Below, we'll explore 7 keyword research tools you can use to improve your content and target your audience.

1 Semrush Keyword Magic Tool

Keyword Magic Tool offers an international database of more than 20 billion keywords. It has a robust filtering system that groups keywords by topic, search intent, question type, SERP features, and more. It also includes keyword difficulty and competitor metrics.

Semrush has the largest keyword database on the market. This includes more than 20 billion keywords in more than 140 international databases that generate unlimited ideas. Like most keyword research tools, the Keyword Magic Tool starts with an initial keyword. A lead keyword is a word or short phrase that represents your main topic.

Price: You can access and use the Keyword Magic tool for free. However, free accounts are limited to 10 searches per day, including keyword and domain analysis queries. If you upgrade to a Pro account, you can search 100 times per hour and generate 3,000 reports per day.

2 Google Keyword Planner

Enter one or more keywords into the Google Keyword Planner search field and you'll see the following data for the keywords entered and related keywords: average monthly searches, search trends over 30 days, three months, and year-ends over the year and competition (low, medium, high).

The keyword refinement tool, which has been in beta since 2020, helps you filter by specific keyword-related attributes. For example, if you have keywords related to dry skin, you can refine by skin type, symptom, condition, branded or unbranded terms, and more.

You'll also see what advertisers have always paid for the top of page bid for that keyword. If you're actively advertising, you'll also see the ad impression share for that keyword and whether that keyword is in your account.

3 Ahrefs

The best comprehensive keyword research tool for technical SEO. Ahrefs is the most widely used keyword research tool for SEO, and for good reason. Tracks and stores the largest database of third-party searches, which means you get the most complete (and accurate) data for your searches. You can see your competitor's organic keywords, backlinks, and PPC campaigns. This keyword research tool shows you the best backlink opportunities, the most relevant keywords, hot content topics, email alerts when someone mentions your brand online, and more.

Price: You can try Ahrefs for just $7 for a week. After that, the entire suite of tools, including Site Explorer, Content Explorer, and more, is just $99 per month.

4 Moz Keyword Explorer

Long recognized as the industry standard for SEO resources, Moz continues to upgrade its core services, and its keyword research tool is no exception.

Moz regularly updates its US database of over 40 million Google search engine result pages and rotates over 15 million keywords per month to keep up with changes in the landscape and how people search.

Moz Keyword Explorer offers an easy-to-use aesthetic that enables agencies to quickly identify opportunities, track performance, assess competitive threats and drill down to the page level to find basic and niche terms.

Price: From $99/month for Standard to $599/month for Premium

5 KWFinder

KWFinder was developed by Mangools, a developer known for offering keyword research across many categories. The KWFinder platform makes it easy to discover low difficulty SEO terms. The tool also offers a unique and easy-to-use interface with accurate keyword competition statistics.

Price: Pricing starts with a basic plan of just $30/month. They also offer a premium plan at $40/month and an agency plan at $80/month.

6 Long Tail Pro

Long-tail keywords are becoming more and more popular for SEO and content, and this latest tool generates long-tail keywords for niche sites. Long Tail Pro offers powerful and detailed keyword metrics and makes keyword research easy. The SEO service also offers recommendations on how to attract organic traffic that converts. They also allow more than 2,500 SERP searches every 24 hours.

Price: There is a seven-day free trial of the premium version. Subscriptions start at $25/month and go up to $98/month.

7 AnswerThePublic

AnswerThePublic gives you keywords in a nice visual format (great for presentations, by the way) and you can also download the data. If you're new to your first SEO service, this is a great tool to try because you don't need to create an account to use it. Just enter your keyword and see what comes up.

Price: The free version is great for occasional use, but if you regularly do keyword research, consider the $99/month Pro plan. They also offer an annual plan for $79/month or an enterprise plan for $399/month.

Conclusion

These are some of the best keyword research tools you can find in the SEO market right now. Ultimately, you know your content better than anyone else. Excellent keyword research ensures that content reaches the right people when they need it most.  

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