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Website Development

Easy Ways To Effectively Maintain Your Website Dec 11,
2018

Posted by -  First Point Web Design

Have you been neglecting your website lately? Chances are if you do, you’re probably hurting your business more than you think.

Your website is an important part of your business. It represents your brand in the online community – it’s your primary avenue to attracting new customers and clients. In fact, having a website is often compared to having a baby. Like a child, it requires regular care, maintenance, and overseeing. If neglected, it may start to look unappealing and may hurt your business in the long run. Given its accessibility, people today turn to the Internet for information when they want to learn more about a business. This is why having a good website matters. You need to have your name out there to gain your potential customers’ trust.

Also, there’s no guarantee that once built, people will come to your site. It takes a lot of work to establish trust and a regular readership. You have to give it love and make sure it runs smoothly. The following are tips that will help you maintain your website and increase traffic:

  1. Choose the right website builder

Success starts with the right foundation. The kings of old always sought out the best builders when constructing their palaces. Thus, if you want to build a great website, you must also find the best people for the job.

Today, there are many available website builders available on the web that will help address your business’ needs. The only challenge is finding the right one that will fit perfectly for your company. There are many factors when it comes to choosing a website builder. You have to take into consideration functionality, content management, pricing, SEO features, compatibility, and social media integration.

It isn’t only about creating the most attractive site; creating an effective and functional website should also be your website builder’s goal. If you’re not sure what website builder is fitting for your business, you can check out the following web builders reviewed by experts.

  1. Update Regularly

Updating your site by posting about recent company events, promotions, or news will make your business more likeable to your consumers. Nothing puts a reader off more than finding your latest articles dated almost a year or six months ago. Many times, consumers will check your website for availability. You don’t want them to think you’ve closed your business for good. Maintain your website to help them know that your is business up and running. If you’re too busy and can’t do updates on a daily basis, you can choose to add content weekly or a few times every month.

  1. Give it a Makeover

People often judge a website based on its homepage and overall design. If your website is done poorly, has many formatting and text errors, and contains broken links, then don’t be surprised when nobody’s visiting. Sometimes, people associate the quality of your product/service with how your site looks. Truth be told, people will quickly exit the tab when they visit an outdated-looking or poorly formatted website.

If you want your customers to visit your site on a daily basis, you need to work on making your site more attractive. This includes fixing your homepage, navigation bars, headers, logo, and images. You don’t need to spend a fortune by including expensive designs. If your website is just starting, try to aim for a simple layout that doesn’t look cluttered or outdated. Pick appropriate colors and images for your posts. Create a theme fitting for your website’s product.

  1. Review your content

Are you connecting to your audience effectively? How should you create your content so that you’ll engage readers and turn them into customers? These are just some of the questions you have to keep in mind when you have to maintain your website’s content. Basically, your content — in the form of blog posts, images, and videos — is your gateway to your potential customers. Before posting, always take time to proofread. Don’t hit the publish button without taking the time to edit and review a couple of times. When stating facts, make sure that you’re linking to credible sources, and don’t try to sound overly salesy and promotional – remember that your site’s content is your connection to your valued customers.

  1. Optimize Your Website for SEO

Let people find your site by optimizing it for search engines. SEO or search engine optimization is an important process that will help deliver a consistent flow of traffic to your site. There are many ways to optimize your site so your consumers can easily find you. If you have a lot of time, you can learn how it’s done and do it yourself.  Many businesses nowadays are seeking the help of SEO experts to do these things for them. It’s a worthwhile investment if you’re looking into increasing your sales and visibility.

  1. Create a Sense of Community

The internet is a rich hub of information and user opinions. People today are more willing to share their sentiments on subjects they feel most connected with. This is why creating a sense of community within your site is such a good idea to acquire a regular readership. By including commenting systems with your posts, forums, and threads, you can significantly change how customers perceive your brand. If you take a look into the some of the most traffic-rich websites, you’ll see that they have a healthy comment section — and, more importantly, the owner participates in the discussion. By actively taking part in conversations and giving even just a little of your time to answer your consumers’ questions, you can maintain your website’s credibility.

  1. Use Social Media

Sometimes, it’s not enough to simply “hang out” on your website. You need to go beyond the borders of your domain. You have to reach other people to make sales! Using social media is often a cited solution when it comes to finding a way to promote your website for free! Social media is known as a top traffic source for many websites. It’s even believed to be more valuable than direct traffic and results from search engines. So connect, follow, and share a lot! Let the world know how awesome your website is through social media.

Posted in Articles, Blog, Web Designing, Web Designing Company, Web Development, Website Content, Website Design, Website Design, Website Development   |  Leave a reply

How Designing Is Considered As the Most Important Factor in Web Development Mar 12,
2017

Posted by -  First Point Web Design

Designing of a website is certainly an art. It is the philosophy that attractive websites have the potential to generate online leads. Your website is like your office. It should be designed in the attractive designs and must contain attractive colour combinations. The philosophy suggests that everyone loves to stay at that place where which provides comfort to eyes and mind. The same thing is true for websites. The better it looks, the more will be the chances of the generation of revenue through online leads.

What designer should keep in mind while designing a website? Picking up of the template is an important task. The designers should opt the template which perfectly matches the requirement of the clients. Whether you are using PHP, Joomla, WordPress or any other platform, it is mandatory to pick the template based on the industry of the client. Millions of free templates are available at free of cost. Some of the most popular industries are education, hotel, tour and travel, e-commerce, etc. The designers should keep the industry of the client in mind while opting for the template.

The most important part of any website is its homepage. It is necessary to design this page in the most attractive forms of designs. The things which can be used for this purpose are banners, images, infographics, headlines, text content, etc. These things help in making this web page more appealing and attractive.

Another job for the designer is to select the best color combination while designing the web page. The selection of the colors should be based on the nature of business of the client. If you are designing e-commerce website for apparel, then bright colour combination is definitely a perfect choice.

What other things designer should keep in their mind? It is necessary to provide a proper navigation so that visitors should move from one web page to another. If the visitors don’t find proper navigation, then they will navigate to some other website. So, proper linking should be provided in order to provide full convenience to the visitors. Some other features which are mandatory in a website are search bar option, filter option, etc.

The designers should also put a check on the text style, font size and color combinations in order to make the website more appealing and attractive.

These are certain features which are mandatory for an interactive website. The designers should try to put their best efforts in powering website with creativity. They should use plugins like page builder to create amazing websites.

First Point Web Design, an award winning web designing company in Delhi, is offering affordable web solutions in South Delhi zone of Capital and whole of India and internationally. Contact us if you are looking for  web designing in Delhi or web designing in South Delhi.

Posted in Web Designing Company, Website Design, Website Development   |  Leave a reply

Essential Web Design Principles Feb 15,
2017

Posted by -  First Point Web Design

Each website designed, carries the few objectives, vision and dreams. Each page, even each section of a website has an innate purpose, as the home page is preordained to convey the consolidated insight about the website or the company or basic logics of owner. However, many a times when self-taught web designers design the web pages they tend to work on things within their own peripheries. At times, they seem to be incapable to widen their horizons.  As result even after best tries to give a website, they often fail to do, and leave their clients dejected. There are few basic principles of web designing that seek attention of designers in order to shape out a perfect we structure.

Some of the main aspects of web designing which have to be strictly looked at are :-

Prioritize

In order to make your website more attractive prioritize your requirements and must focus on:

Position — where everything is on a page clearly influences in what order the user perceives it.

Color — using bold and subtle colors is a simple way to tell your user where to look.
Contrast —  being different makes things stand out, while being the same makes them secondary.
Size — big takes precedence over little.
Design Elements — if there is a gigantic arrow pointing at something, guess where the user will look.

Maintain a Regular Flow
Consistency means making everything match. Header sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices etc. everything should be themed to make your design coherent between pages. While working if the person is mysteriously taken to another page then the faith is broken and he will question your experience.

Provide ample space between lines and paragraphs
Allow limited spaces between the lines. Keep your points reader friendly so that they may not lose track. Apart from this, it is important to develop a professional look and feel.

Design
This is used to give balance, proportion and contrast to a page. Lot of white space tends to make things seem more elegant and up market. Do not ignore.

Transparency
In order to win your client’s trust it is always advisable that you put up a photograph on the “About Us” page. This way the client will get an idea about the people and the motive behind this website. Keeping your website updated with recent photographs will help you to win the faith of clients.

Text Body
Keep the text font large enough (readable) so that the visitor does not face any difficulty while reading it. It might further more strain his eyes forcing him to give up midway.

Navigate (plot an easy route)
 In direct connection with consistency, when a user comes to your page, article or site they are coming in from all the other pages, articles or sites out there. Guide them by display buttons around the site, which should be easy to locate, preferably towards the top of the page and easy to identify. Ensure that visitor should gets the desired page on minimum clicks and time.

Usability
With myriad information and interaction to be affected on a website it is important that a web designer provides for it all.

Comply with the basic rules
There are certain things people expect, and not giving them causes confusion. For example, if text has an underline, you expect it to be a link. Doing otherwise is not good usability practice.

User Friendly
The possibilities of the site should be available and accessible by all. Not all visitors have the same easiness and some may prefer icons. Nevertheless, whatever visual mode is chosen the access to content should be simple, through and quick.

These principles are based on basic logics and visitor’s comfort. After all they are the one for whom it is destined for, so next time consider these principles while initiating a web-designing project.

Posted in Web Designing Company, Web Page, Website Content, Website Design, Website Development, Website Redesign, Website Testing   |  Leave a reply

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