What is Website Design Structure & How to design an SEO-friendly Website structure?


What is Website Structure?
Website structure or website architecture refers to alludes to how your site is planned or how different pages on your website are associated for phenomenal client experience. This is significant not simply from the client's point of view yet additionally for site improvement.

What are the types of website structure?

  •     Hierarchical Model
  •     Sequential Model
  •     Matrix Model
  •     Database Model

What is the importance of Website structure?

  •     A smooth user experience
  •     Good site structure can get you sitelinks
  •     Improved Crawling
  •     Prevents from competing with your website

How to have a good website structure?
Hierarchical structures based on parent and child pages are generally considered a good website structure. Some of its elements include:

  •     Homepage
  •     Navigation
  •     Categories
  •     Individual Pages
  •     Breadcrumbs
  •     Tags

How to design an SEO-friendly website structure?
The best way to do things is to plan before executing them. Grab a paper and pen, and draw a rough sketch of how your website should look. You can list down various important pages, categories and product pages. This can help you get a better understanding of your website’s skeletal system. If you are starting a new website, it is good to consider implementing various SEO techniques at the designing stage itself. Choosing the right website model is important here. A flat site structure where all pages are just one click away from your home page can sound easy to implement. However, when asked about the flat site structure, this is how John Mueller responded:

“In general, I’d be careful to avoid setting up a situation where normal website navigation doesn’t work. So, we should be able to crawl from one URL to another URL on your website just by the links on the page.”

Here, he is saying that a flat website structure can cause crawl issues and difficulty in navigation for users. He further explained:

“If that’s not possible then we lose a lot of contexts. So if we’re only seeing these URLs through your sitemap file then we don’t really know how these URLs are related to each other and it makes it really hard for us to be able to understand how relevant is this piece of content in the context of your website”.

John’s remark makes it clear that using a hierarchical site structure helps Google understand your website better.

  •     Website Symmetry is important
  •     URL structure
  •     Internal Linking
  •     W3C Validation
  •     Use suitable JavaScript framework along with HTML and CSS


A website structure is a result of precise thinking and organization. It is a vital aspect of SEO and should be done before the creation of your website. However, if your website is live, you can always rework on the design and improve its structural organization for SEO. It can help both the users and crawlers with easy navigation. So, do not hesitate to invest your time and resources to create an SEO-friendly website.

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Hopefully, these tips will help you. Give us, Web Design Company in Delhi, shout back, if you use them or have some other ideas to share. Consider the above suggestions to structure your site and lets us know how it worked for you.

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