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What Is Parallax Web Design?

 

2015-06-26

What Is Parallax Web Design?

Parallax design works by making the background of a website move at a different speed to the rest of the page. It has allowed web designers to create visually enticing designs to guide visitors through a website, encourage them to scroll through an entire page, direct them to CTAs and provoke their curiosity.

How to Create a Good Parallax Website Design?

To create a good Parallax website design you will need to find a provocative story to tell that will keep users engaged until they reach a CTA. The overall aim of Parallax design is to evoke an emotion with your user and increase the amount of time they spend on your site. By making your design overly long or complicated, users will become dis-engaged.

Parallax design can be particularly effective for a business that relies heavily on its brand and imagery. It has helped businesses to find new and innovative ways in which to show their product(s). It has been found to be a successful way to engage customers into exploring a website, its content and ultimately finding a route towards your CTA. It makes the user feel like they are in control and they are ‘choosing’ how to interact with your website.

What Are The Downsides to Parallax Design?

Unfortunately, Parallax website design has a number of downsides including severely denting a website’s SEO efforts. This is due to the fact that Parallax sites will tend to be one long page that will take a longer time to load. One, single long page will also mean there is less internal linking on the website which will have an effect on SEO. A Parallax design may also be less responsive meaning it will not adapt to show on mobile device screens.

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Hopefully these tips will help you. Give us, Web Designing Company in Delhi, shoutback, if you use them or have some other ideas to share.

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