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The Benefits of Responsive Website Design

 

2015-10-28

The Benefits of Responsive Website Design

Mobile Internet usage is expected to overtake desktop browsing as early as 2014, which means that now more than ever it’s important that your website is optimised for mobile devices. Guardian have recently stated that mobile traffic already exceeds desktop traffic at certain times of the day, putting further evidence behind the current shift in browsing habits.

Put simply, responsive web design adapts a website’s layout based on the current screen size of the device. This means your website will fit virtually any device which uses a full web browser. As well as adjusting to different desktop screen resolutions, it also works across smartphones, tablets and smart TVs. If you try resizing your browser window on the main website, you’ll see how we’ve implemented the technique to optimise the viewing experience for our visitors on various devices.

Five reasons why you should consider responsive design for your website:

Better usability: No matter the device your visitor is using, you ensure you offer a superior experience to them. Although smartphones have the ability to zoom by ‘pinching’ or the double-tap, as well as other functions to help browsing, navigation and legibility can be difficult. This is especially noticeable when filling out forms or trying to checkout through an online store. The process of which can become quite clumsy and frustrating which will increase bounce-rates and abandoned checkouts on your website.

Display specific content: There may be a case where content is only relevant to users on a specific device. You may have a large sliding banner on your homepage which links to various areas of the site, but would prefer smaller thumbnails of these banners to be shown to smartphone users. A responsive layout allows you to easily turn content on and off for each device.

No need for multiple platform specific apps: Although having an app in the Apple store might sound like a great idea, how about then having to develop another app for android and then another windows phones? A responsive website is view able by all devices which means you’ll keep costs down without compromising on user experience.

Publish content only once: Staying on top of one website can be hard enough at times, but when you have multiple websites or apps for different devices it becomes even more time consuming. As responsive websites are a single site with different layouts, the process of maintaining your website is streamlined. This means you update a page once and the change will take effect across all devices instantly and offers superior ROI.

SEO benefits: As well as saving time by having just a single website to maintain, there are also SEO benefits to this approach. Instead of having to build links and traffic to multiple sites, responsive web design lets you concentrate all your SEO efforts on one website meaning all link juice goes to the same place with no site-slowing redirects.

Responsive design can increase sales, generate more traffic, boost customer engagement and give you an edge over your competition. It’ll also help you save time, money and carries SEO benefits against traditional mobile websites.

Conclusion: Responsive design allows you to stay ahead of the trend. As the demand for media rich mobile internet and apps is burgeoning, several important implications must be addressed; development and maintenance costs, visibility in search engines and better conversion rates. It is these factors combined with a unified approach to design that will be beneficial for all stakeholders.

With the increase in Tablet sales and smartphone device use exploding, responsive design is key to keeping up ahead of your competitors and establishing market share; content consumption on mobile devices will only continue to balloon as 2013 progresses.

Professional web design company in India use these tricks to ensure they deliver a presentation rich yet responsive website design.

Contact us for a free website designing consultation and quote.

Hopefully these tips will help you. Give us, Web Designing Company in Delhi, shoutback, if you use them or have some other ideas to share.

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