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Reasons Why People Leave Your Website

 

2016-03-18

Reasons Why People Leave Your Website

Being able to leave a good first impression straight away on people that visit your site is absolutely vital in influencing them to not quickly leave and go elsewhere, such as to a competitor’s website, without even giving you a chance.

#1: Confusing and Cluttered Homepage: Being able to leave a good first impression straight away on people that visit your site is absolutely vital in influencing them to not quickly leave and go elsewhere, such as to a competitor’s website, without even giving you a chance.

The home page is usually the first and most important point of contact that visitors will have with your business, and in an age where online visitors are becoming less patient, it is important not to overwhelm or scare them away with confusing navigation cues. Keep it simple and aesthetically pleasing, no one wants a long essay or overcrowded page forced upon them.

#2: Irrelevant Information: Most web surfers will find your website by using search engines to look for particular keywords. If a visitor lands on your website and quickly finds unrelated information, they will just close the page and go in search of a much more definitive, relevant page that will more accurately suit their needs. Stay within the confines of your niche and always stay relevant.

#3: Poor Quality Call-to-Action (Or Worse: No CTA): A well-designed, professional site with quality information will never reach its full potential without an appropriate and high quality call-to-action. Even if your site contains some of the most informative and fulfilling pages relevant to your niche, it will be worthless if visitors can’t find the CTA, as they will just leave the website without taking the action that you desire.

People will visit your website to find particular information or to research your products. Even if they are impressed, they will be unable to follow-up and get in touch with you without a clear, presentable CTA. Even more important is that some visitors may have the inclination to buy, but may still be on the edge, and they may just need that slight nudge to influence them to follow through. Without an excellent CTA, you will be missing out on many sales.

#4: Too Many Ads: Advertisements are annoying. The only people that admire ads are the advertisers themselves, but for the rest of us, they are simply annoying and usually get in the way of what we are trying to do. Yes, as web masters, some of us do require ads; but we must also remember to make sure that they’re minimal and not even remotely invasive to the user. Ads also make sites load slower, which is a huge reason of why people leave websites without even giving the site a chance. It is estimated that the average time an internet surfer will wait for a page to load before leaving is less than 3 seconds.

#5: Bad Navigation: For the average website visitor, especially one who is hard-pressed for time, there is no site aspect arguable more frustrating than poor navigation. Complex or sloppy navigation can confuse first time users who are unfamiliar with your site’s layout, and in the digital age where first impressions really do count, it is important to avoid this as best as possible. It is important to always look at your site objectively and without bias. Your site’s navigation may feel intuitive and accessible to you, but for other’s it may be completely different. Ask a friend or colleague to try your site and have them express their unbiased opinion of what they are feeling as they naturally navigate through your site. You may be surprised by what you may have overlooked at first.

#6: Poor Content Structure: A poorly executed content structure can drastically affect retention rates and potential conversions. Make sure that your content is laid out in a practical, accessible way and is also grouped together appropriately and accordingly in ways that make it easy for your content to be communicated clearly and concisely on one page. No one wants to fish around through a site to find what they desire, so make it easier for users by using bolder headings and highlighting certain relevant keywords to create visual cues of to aid them in finding a solution to what they are looking for.

#7: Obnoxious Video and Audio: The last thing any visitor wants to hear or see are obtrusive and, to put it frankly, annoying sounds and visuals. The worst thing you can do is have videos that automatically stream without the visitor’s permission, never incorporate this tactic into any kind of website or you will surely be drastically interfering with user retention rates. If you truly believe that a video is relevant and will offer some form of benefit to the user, at least give them the option of letting them decide if they want to play it.

#8: Obtrusive Registration Requirements: Forcing users to register before they can see your content may seem like a good idea in some instances, and in fact, if executed properly in certain niches, it can prove to be beneficial. But for the vast majority of websites, this is a very poor idea and most sites that incorporate this will notice a huge bounce rate. People simply will go to competitors that offer them content without any demands. Think of a registration requirement as an obstacle or barrier between you and your visitors. Avoid at all costs.

#9: Boring Design, Boring Content: In the hope of influencing first time visitors to eventually return to your website, you will want to make sure that the site is aesthetically pleasing enough to be remembered by. A dull website with no interactivity or little purpose will be forgotten just as quickly as the time it took for the user to leave your site. A recent trend has shown a surge of sites catering to a minimalistic and subtle design. If executed correctly, this can be very effective- just always make sure that your site still offers usability and accessibility.

#10: Lack of Frequency and Consistency of Updates: You may have mastered the art of blending the perfect mix of accessibility, functionality, and aesthetically pleasing design. So what’s next? The answer here lies in a steady stream of new, fresh content being posted to your site to keep it current and relevant. This of course is not only obviously beneficial in regard to staying relevant to your visitors, but it also is extremely helpful when it comes to gaining strong, higher rankings with the search engines.

Contact us for a free website designing consultation and quote.

Hopefully these tips will help you. Give us, Web Designing Company in Delhi, shoutback, if you use them or have some other ideas to share.

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