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How To Design An Effective Business Logo

How To Design An Effective Business LogoMar 5,
2014

Posted by -  First Point Web Design

A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot or fall short.

When evaluating your logo design you should ask, is it simple, memorable, timeless, versatile and relevant?

1. Simple: Less is more. Logos that are overdrawn or too ornate are generally inflexible and have limited versatility. By keeping a logo simple it enhances its “stickiness” and keeps it from being perceived as busy. Create a unique concept and strip it down to the most basic level it can be while retaining its impact.

2. Memorable: In order for a logo to be memorable or have a “sticky” factor, it needs to be both simple and relevant or appropriate to the audience. The design should be simple enough to easily recall and convey imagery or typography that resonates with the target audience.

3. Timeless: You want your business to stand the test of time; your brand needs to be just as timeless. A great logo will still be great 10-20 years from now. Rebranding should not be considered a normal part of business nor should it become a habit. Longevity is what you should strive for. To create a timeless logo, avoid trends, avoid unnecessary effects and keep it simple.

4. Versatile/Flexible: Will your logo scale to different sizes without losing quality? Will it work in one color or against a dark background? An effective logo should work across various media and within different contexts. To ensure flexibility, start by creating your logo in black and white. Using a vector format will enable your logo to scale to various sizes without losing quality.

5. Relevant & Appropriate: Understanding your target audience or consumer is an integral component of creating an effect logo design. Knowing what is appropriate for your audience will dictate what font style you use, the colors and any accompanying imagery. You wouldn’t design the same logo for a toy company as you would an automotive parts store.

Posted in Logo Designing

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