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5 Tips for Creating a Search Engine Friendly Website

 

2014-02-15

5 Tips for Creating a Search Engine Friendly Website

A good website does not only mean a website that looks appealing, & promotes the products/services of a company in the best manner by using Search Engine Optimization in Google Yahoo Bing. A good website also means one that is search engine friendly. Without a Search Engine Friendly website, the whole purpose of creating the site is defeated as users will not be able to find it, since it won’t show up on the search results.

5 Tips for Creating a Search Engine Friendly Website:

  • Know your industry’s top keywords. This is content marketing and web development. What keywords and phrases will your potential audience use to find you? Once you determine your top keywords, use those words on the relevant pages on your website.

  • Create a blog. Google frowns upon stagnant websites. A regularly updated blog is the best way to keep your site fresh with new content. In line with your overall content marketing strategy, develop weekly blog articles on content that is useful, interesting and engaging. And be sure you use those keywords! Better yet, build your entire website in a content management system such as WordPress, and you’ll be able to easily update any page of your website, not only your blog!

  • Simplify navigation. It should take no more than one click to access every page of your website from any page of your site. Search engines are looking for the website that provides the content the user is looking for in the easiest, most efficient way. And for the human searching for your site, if they can’t find what they are looking for in less than 20 seconds, you’ve lost them. If your website has a lot of content, you need a sophisticated web developer to map out the navigation.

  • Develop a responsive website. Because Google places an extreme importance on providing content people are looking for, they give responsive websites a higher priority. A mobile-responsive website is no longer a “nice to have” amenity, it’s a necessity.

  • Build your back links. Think of every back link to your website as a vote for your page. The more votes you get, the higher you rank in the search engines. There are plenty of ways to build your back links. Utilizing social media is an excellent strategy to not only boost your audience, but to also increase the numbers of back links to your page. You should also work to build relationships with trusted sources in your industry — people and companies who may be willing to link to your site from their own. Generating regular press releases is another proven strategy for increasing links and boosting traffic to your site.

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